Lawyers, law firms and barristers chambers often start with the best of intentions in terms of BD and marketing.

There may have been firmwide re-brand, there may have been an amazing internal or external marketing campaign, there may have been the intention to host and follow up on exceptional events, or to undertake client reviews. There may even be the budget to do all of these things!

First and foremost, however, lawyers are under pressure to undertake fee-earning work for clients, to meet and exceed target hours and to maintain their professional profiles.

What I do…

Interview individual partners and draft legal directory submissions; Provide content and management for legal apps; Hard and soft launch campaigns; Developing personalised business plans for partners and lawyers; Social media content, setup and training; Client introduction; Executing client-focused events; Draft on-brand collateral; Work with your knowledge lawyers and central marketing and business development teams; Social media campaigns and communications; Draft website content; Website re-development; Re-branding exercises.